Wellspring Introduction

This booklet was introduced at an event in the early stages of the merging of Lutheran Homes of Michigan and Lutheran Childcare and Family Services of Michigan. The Wellspring brand was not fully developed by the agency at the time of this event. I was asked to display the information in an attractive way that wasn’t too brand specific, so as not to confuse the audience with the time-frame in which the new brand would be fully released. The piece was very successful and the client was very pleased with the results. They have even incorporated the water butterfly – named Hope – into their current internal marketing efforts.